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Tina Clarke is the AI SEO Manager at ZeroClick Labs, specializing in AI search optimization and Generative Engine Optimization (GEO). With a strong foundation in content strategy, technical SEO, and operations, she leverages her expertise to help brands shift from traditional rankings to discoverability and excel in AI-driven ecosystems.
Tina’s work within the company goes far beyond optimizing for keywords and clicks; she focuses on aligning content architecture, entity signals, and technical SEO foundations with how LLMs interpret and surface information.
In addition to leading AI-driven optimization initiatives, she is also actively exploring and experimenting with emerging AI tools, models, and platforms – not just to stay current with new technologies, but to translate the earliest insights into actionable strategies for brands wishing to dominate zero-click environments.