Google Gemini Adds UTM Parameters, Making AI Referral Traffic Easier to Measure
The update provides a stronger attribution signal, but AI traffic measurement remains incomplete.
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THE LABORATORY 
AI Search is already shaping who gets recommended and who gets skipped. Follow ZeroClick Labs for the latest news and practical advances in AI Search optimization so your brand becomes the go-to answer across Google AI, ChatGPT, Gemini, and Perplexity.
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Research
AI Search Ranking Factors: What the Research Actually Shows
Find out what really influences AI search visibility in 2026.
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Monetizing the AI Web: Google AI Contribution Pilot
Google is trying to put a price tag on your content.
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Autoregressive Ranking: Potential Implications for SEO & GEO
Google DeepMind experiments with a new AI search ranking model.
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EU Tightens the Leash on ChatGPT – or Does It?
Officially, the EU slapped regulatory handcuffs on ChatGPT’s wrists. Unofficially, it gave it wings.
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EU Brings ChatGPT, Reddit, Roblox Under Its Fold
More users, more influence. And now - substantially more regulatory responsibility in the EU.
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Best AI SEO/GEO Agencies in 2026
Five of the top AI SEO marketing agencies, one question: which one is the best fit for your specific requirements?
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ChatGPT or Google: Who’s the Real Click Killer
AI may not be replacing search, but it’s definitely damaging the publishers. The question is: which AI?
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Best Google AI Overview Trackers of 2026
Google AI Overviews are the new Rank #1. These 5 rank trackers can help you stay on top.
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