THE LABORATORY

AI Search is already shaping who gets recommended and who gets skipped. Follow ZeroClick Labs for the latest news and practical advances in AI Search optimization so your brand becomes the go-to answer across Google AI, ChatGPT, Gemini, and Perplexity.

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Latest Research: Google’s Spam Policy Update: Gaming AI Answers is Not the Answer

Google AI

May 28, 2026 By: Jordan Parkes

The Next Step in AI Attribution Measurement: Google Adds AI Assistant Channel to GA4

Google added AI Assistant as the Default Channel Group - and in doing so, indirectly confirmed that AI traffic is now a prime acquisition channel.

Google AI

May 26, 2026 By: Seth Matthews

Google Search is Now an Agent – and it Changes Everything

Google didn’t just “update” Search. It replaced it.

Google Search is Now an Agent Featured Image

Generative Engine Optimization (GEO)

May 21, 2026 By: Tina Clarke

To Scheme, or Not to Scheme: Debunking AI Structured Data Myths

Schema markup isn’t dead - it just switched gears.

Research

May 19, 2026 By: Jordan Parkes

Comparing Trust: Government AI vs. Private-Tech, Foreign Democracy, Party-in-Power

On the question of trust in government AI, Republicans and Democrats finally agree - and neither side likes what they’re agreeing on.

Trust in Government AI Under Contextual Pressure Featured Image

AI Ads

May 14, 2026 By: Lily Evans

ChatGPT Ads Manager (Beta) Goes Live – And Is No Longer Exclusive

CPC bidding, self-serve buying, real measurement - ChatGPT Ads are actually starting to look promising.

Research

May 12, 2026 By: Jordan Parkes

50% of Americans: “Hard NO to Government AI Surveillance”

Americans don’t want “better” AI surveillance. They don’t want it at all.

NO to Government AI Surveillance Featured Image

Research

May 8, 2026 By: Jordan Parkes

The People Have Spoken: “We Don’t Accept Government AI – Not at Face Value”

Trust in U.S. government AI is not high - but it is negotiable.

Public Trust in Government AI Featured Image

AI Predictions

May 5, 2026 By: Jordan Parkes

Enterprises vs. SMBs: Inside the Risk Calculus Driving AI Tool Diversification

AI adoption is no longer the differentiator. Operationalization is.

AI Tool Diversification in Enterprise vs SMBs Featured Image

Research

April 30, 2026 By: Seth Matthews

AI Music: The Loudest Silent War

74% of Listeners Are Demanding Change.

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THE LABORATORY

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