Google’s AI Search Console Reports: What They Show & What They’re Hiding
For the first time, Google gave us a view of AI Search footprint. The view is partial - and that’s no accident.
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Google’s AI Optimization Guide: An SEO Expert’s Perspective
Google named five AI SEO tactics as myths. Two of them are. The rest? Depends on which Google you’re listening to - the one that writes the guidelines, or the one that runs the algorithm.
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What ChatGPT is Actually Searching For (Hint: NOT Your Keywords)
Most content teams are optimizing for the exact queries users type. Most content teams are missing the mark.
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The New Search Reality: How AI Overviews Are Changing User Behavior
We know AI Overviews are reshaping search behavior. Now we know to what extent.
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The Next Step in AI Attribution Measurement: Google Adds AI Assistant Channel to GA4
Google added AI Assistant as the Default Channel Group - and in doing so, indirectly confirmed that AI traffic is now a prime acquisition channel.
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Google Search is Now an Agent – and it Changes Everything
Google didn’t just “update” Search. It replaced it.
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To Scheme, or Not to Scheme: Debunking AI Structured Data Myths
Schema markup isn’t dead - it just switched gears.
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Comparing Trust: Government AI vs. Private-Tech, Foreign Democracy, Party-in-Power
On the question of trust in government AI, Republicans and Democrats finally agree - and neither side likes what they’re agreeing on.
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ChatGPT Ads Manager (Beta) Goes Live – And Is No Longer Exclusive
CPC bidding, self-serve buying, real measurement - ChatGPT Ads are actually starting to look promising.
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