The S.A.F.E. Narrative: Reporting AI Visibility Without Misleading Stakeholders
In 2026, AI is the definitive part of the buyer journey. B2B buyers use ChatGPT to discover and shortlist vendors....
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Faceless Advisors: SaaS buyers increasingly trust AI for decision-making
Methodology: Introduction A survey conducted by ZeroClick Labs revealed that the SaaS buying journey has entered a new era –...
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ChatGPT in B2B: Use Cases & Implications for Vendors
In December 2025, ZeroClick Labs conducted a survey encompassing 400 high-level decision-makers across various industries, intent on determining just how...
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The Most Popular AI Platforms Among B2B Decision Makers in 2026
The utilization of AI in e-commerce has far surpassed the mere “experimentation” phase. Today, generative engines are widely used in...
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Gemini in B2B Purchasing Decisions: The 6-in-10 Shift
For the longest time, ChatGPT remained the unchallenged “King of the Hill” among generative AIs. However, a survey fielded in...
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Even B2B decision-makers leverage AI in their sales conversations
The survey ZeroClick Labs conducted in December 2026 clearly shows that the majority (60+%) of B2B buyers are now entering...
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Analysts vs. Algorithms: B2B buyers are turning to AI tools for 2026
Introduction Well, it looks like it’s official – e-commerce is entering the “zero-click” era, ushered in by the dominance of...
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AI Search Analytics in 2026: Limitations & Predictions
AI tools are advancing at a head-spinning rate, solidifying themselves as the new “normal” way of discovery. While users are...
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Ads in ChatGPT in 2026: Analysis, Impact, Next Steps
What many speculated is now coming to pass: ads are being introduced into ChatGPT. On January 16, OpenAI announced that...
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