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AI Search is already shaping who gets recommended and who gets skipped. Follow ZeroClick Labs for the latest news and practical advances in AI Search optimization so your brand becomes the go-to answer across Google AI, ChatGPT, Gemini, and Perplexity.

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Latest Research: Google Gemini Adds UTM Parameters, Making AI Referral Traffic Easier to Measure

AI News

March 26, 2026 By: Tina Clarke

Millions Are Leaving ChatGPT for Claude AI, and We Know Why

ChatGPT, the so-far-undisputed King of LLMs, is seeing mass exodus of users - and Anthropic’s Claude is accepting them with open arms, by the millions.

Research

March 24, 2026 By: Seth Matthews

AI Search Content Report 2026: Which Types of Content AI Engines Cite the Most

Not all content types carry the same significance - not in the eyes of the users and definitely not in the eyes of AIs.

Most Frequently Cited Content in AI Search FEATURED

ChatGPT

March 19, 2026 By: Jordan Parkes

80% of ChatGPT Prompts Don’t Trigger the Shopping Feature

The new ChatGPT Shopping feature doesn’t exist. Well, it does - but considering how often it triggers, it might as well not.

AI SEO

March 17, 2026 By: Lily Evans

Self-Promotional Listicles Aren’t Going Away: Peec.AI Study

Despite being surrounded by a veil of scrutiny, the recent study confirms: Listicles are here to stay - at least for the foreseeable future.

Self Promotional Listicles Aren't Going Away Featured Image

Google AI

March 12, 2026 By: Tina Clarke

Google AI Overview Citations Are Pulling Less From Page-One Results

Google’s AI obviously doesn’t care how well you rank - so where are the citations coming from?

Google AI Overview Citations From Top Ranking Pages Drop Featured Image

AI Ads

March 10, 2026 By: Seth Matthews

Inside ChatGPT’s Ad Pricing: Strategic Investment or Selective Access?

Did OpenAI just build THE most exclusive Ad Club in digital marketing? At ~$200K just to get your foot in the door, it’s hard to think otherwise.

AI Predictions

March 5, 2026 By: Jordan Parkes

The S.A.F.E. Narrative: Reporting AI Visibility Without Misleading Stakeholders

AI search killed clean attribution. Your reporting strategy must adapt - fast. Enter the S.A.F.E. reporting framework!

Research

March 3, 2026 By: Tina Clarke

Faceless Advisors: SaaS buyers increasingly trust AI for decision-making

Discovery, comparison, risk assessment, and shortlisting - it’s all happening without vendor knowledge, courtesy of AI.

SaaS buyers increasingly trust AI for decision-making featured image

ChatGPT

February 26, 2026 By: Lily Evans

ChatGPT in B2B: Use Cases & Implications for Vendors

Your buyers already compared you to every competitor, identified all weaknesses, and researched every negotiation angle - all thanks to AI.

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THE LABORATORY

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