Google Gemini Adds UTM Parameters, Making AI Referral Traffic Easier to Measure
The update provides a stronger attribution signal, but AI traffic measurement remains incomplete.
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Category: AI Predictions
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Monetizing the AI Web: Google AI Contribution Pilot
Google is trying to put a price tag on your content.
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Autoregressive Ranking: Potential Implications for SEO & GEO
Google DeepMind experiments with a new AI search ranking model.
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EU Tightens the Leash on ChatGPT – or Does It?
Officially, the EU slapped regulatory handcuffs on ChatGPT’s wrists. Unofficially, it gave it wings.
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EU Brings ChatGPT, Reddit, Roblox Under Its Fold
More users, more influence. And now - substantially more regulatory responsibility in the EU.
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ChatGPT Did NOT Drop Reddit
Reddit vanished from ChatGPT citations. The correct reaction: “Doesn’t matter.”
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Google’s Spam Policy Update: Gaming AI Answers is Not the Answer
Spam risk is now visibility risk on two layers: classic rankings AND AI-citation eligibility.
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LLMs.txt: The Proposed Standard Nobody Needs
Marketers have been told to implement LLMs.txt to win visibility in AI search. The data says otherwise. So does Google.
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Google’s AI Search Console Reports: What They Show & What They’re Hiding
For the first time, Google gave us a view of AI Search footprint. The view is partial - and that’s no accident.
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